Michelle Obama's College Signing Day 2019

Using a CRM designed for recruitment events, Emily designed a complex, multi-step registration process for the 10,000+ guests attending Michelle Obama's College Signing Day event. She also produced a data dashboard for Obama's team and all communications for guests. Because of the high profile of the event, the registration process was highly complex and outside the typical scope for the CRM event module. Using a custom data infrastructure, Emily tied multiple steps of the registration together by passing information from distinct steps of the process. She also integrated personalized logistics data provided by UCLA transportation and designed a check-in tool that would allow easy search/check-in for multiple staff.