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 President 

Established sustainable structure, protocols, secured funding six months ahead of schedule, increased Slack membership by 10X, etc.

Inaugural President 

Leadership Council
Northwestern University

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 Speaker 

Nominated by faculty and chosen to be the student commencement speaker for Northwestern University's School of Professional Studies.

Commencement Speaker

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I can take the lead.

Presented nationally at SaaS Innovation Summit

two consecutive years on her novel approach to restructuring an industry-specific CRM to support operations and productivity management. Her presentation was also featured in the vendor's newsletter,

I am an interdisciplinary change-maker and product leader, with a specialization in user-centered design for challenging populations. 

My passion is delivering holistic solutions that help humans do hard stuff and feel better doing it.

Impact

my primary motivation is making a positive impact.

However,

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Scaled client base by 300% in one year with self-service tools,

allowing both B2B customers and internal staff to implement customized web apps and batch-manage related client groups.

Led implementation of custom system for the most applied-to university admissions in the country,

independently supporting 60+ staff, 200+ interns, and CRM operations for over 1M prospective applicants annually. 

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Independently delivered over $250K in client assets within first year,

designing custom web portals and system configurations for a diverse range of user personas in higher education.

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Presented 2x nationally in a featured session at industry conference,

voluntarily moderated by vendor's Director of West Coast due to novel design and innovative application of CRM features for internal operations. 

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Proposed and designed  sales admin system for parent company,

by reconfiguring the consultancy's CRM platform for operations across subsidiaries;  unanimously approved by the C-suite.

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Delivered custom learning management system for mental health start-up,

facilitating stakeholder demands for custom content journeys while reducing overhead by expanding and combining existing features.

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Strategized and designed attendee platform for Michelle Obama's College Signing Day,

allowing UCLA to support complex approval requirements, group logistics, communications, and reporting for over 10,000 guests and Michelle's team.

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Increased participation by 5X for tailgate and safety program,

designed reservation program, online process, and worked with cross-departmental emergency service team to enforce reservations and safety policies.

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Increased registration by 30% for flagship event,

by redesigning email communications, creating print media campaigns, new social media campaigns, and implementing a new website.

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I'm truly mission-driven.  

I always start with "why", then "how".

Highlights

Here are some quick examples.

  Head of product at CredibleMind, a B2B2C mental health platform  

Dec 2022 - Present

Executive and board presentations - content and design created by Emily.

Senior Product Manager, Carnegie (UnderScore) and UCLA Admission  

I'm also a life-long learner.
I adapt to meet challenges and I never stop improving.

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Master of Science
 Information
Design & Strategy

 
Learning Design + UX/UI Track
President, Student Leadership
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Minor in Psychology
Magna Cum Laude
Psych Research Intern (x2)
Teaching Assistant, Sociology
Bachelor of Art 
in Visual Studies
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  • Supervisory Certificate (UCLA)
  • Graduate Coursework at UPenn (3 courses, GPA 4.0)
     
  • Interaction Design Foundation Member (IDxF)
     
Other Training
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 Theory 

  • SaaS Implementation

    • Internal

    • Consulting

  • Relational Databases

    • Implementation​

    • Data Infrastructure

    • Auditing

    • Governance

  • Basic SQL

  • Reporting

    • Tableau​

    • Excel

    • Sigma

    • MixPanel

  • AI Prompt Engineering

  • Figma

  • ​Adobe XD

  • InVision

  • Adobe Illustrator

  • Adobe Photoshop

  • CSS

  • HTML

  • JavaScript

  • JSON

  • User-centered Design

  • User Research

    • A/B Testing

    • Usability Testing

    • Focus Groups

    • Google Design Sprints (co-design)

  • Learning Theory

    • Multimedia​

    • Online

    • Constructivist

    • Connectivist

  • Social Psychology

    • Implicit  Bias​

    • Cultural Psych

 Technology 

 Design 

 Management 

  • Product 

    • Roadmap Ownership

    • PRDs

    • Agile Methodologies

    • OKRs/KPIs

    • User Research Programs

  • Change 

    • Enterprise implementation​

    • Structural changes

    • Internal communications

  • Project 

    • Scoping​

    • Timeline

    • Training & documentation

  • Supervision

    • Product Owners

    • Product Managers

    • UX Researchers

    • Scrum Master

    • Business Analyst​s

    • Interns

Skills
Contact

Want to know more?
Let's talk!

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